Vintage original 11 x 14″ (28 x 35 cm.) glossy title lobby card, USA.ĭirectors, scenic and costume artists, cinematographers, writers, make-up artists and brains in every field of endeavor. Over that period, with the corporate scheme of employing artists under exclusive contracts, they employed the finest film actors, SINGIN’ IN THE RAIN (1952) TITLE LOBBY CARD MGM boasted the following, that they had … What happened was a 35-year run from 1924 to 1959 during which the movie going audiences of the world equated the roaring MGM lion with superior entertainment. But if you are interested in the story of how the corporation came to be, the story of those colorful, eccentric and ego-driven-maniac CEO’s, as well as the companies branding and adventures in other eras of entertainment, real estate and amusements- this is the book for you. If you would like to know the story of the movie studios most prolific works and the people who created them during the classic era of film making, take a look at the epic WHEN THE LION ROARS pictorial from Turner Publishing (1992). If you want to know the details of the brilliant output of the movies that the company is famous for, take a look at THE MGM STORY by Eames (1978). This is a story of that corporate history. One of the most recognizable of corporate logos is the MGM lion (as seen above). You may have to select a menu option or click a button.By Woolsey Ackerman A newly released book, THE MGM EFFECT, by Steven Bingen, tells us just what happened. Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”.Click the AdBlock icon in the browser extension area in the upper right-hand corner.In case you missed it, Netflix’s Bird Box receives a Spanish spinoff.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others It now displays the original logo’s slogan in English, prior to a slow zoom out to the original Latin phrase for “Art For Art’s Sake”.Ĭheck out the MGM brand’s evolution over the years above. However, most noticeable is the change to the trademark’s intro animation. The CGI-revamped logo is nearly identical to the version MGM has used for the past 64 years in the entertainment industry. At one point in the 1960s, MGM decided to scrap the roaring lion altogether, replacing it with a stylized lion graphic. Since 1924, MGM has utilized eight different lions, with each lion featured as multiple iterations of the MGM animated logo. However, due to the pandemic, the new CGI version of Leo the lion was unveiled in a video on YouTube, where MGM highlighted the many years of the brand’s logo evolution. The almost-identical, but computer-generated duplicate of the triumphantly roaring lion in a gold circle of film stock was initially supposed to make its debut in the latest James Bond film, No Time To Die.
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